In the portfolio you can find a selection of examples of commissions performed by Studio Kessler. They vary from corporate communication instruments to pieces of art for organizations and individuals.
ING – CorporateFormation of a problem: When ING was forced to hive off large parts of its conglomeration, the bank researched a way to enlighten all those concerned. A sharp illustration was needed of the present, but also of the desired situation. Above all the ING needed a roadmap connecting the present with the future. The document needed to be signed by all directors of the East-European and Asiatic branches and thus forming a communal bond. The document was to be used within the internal communication of all branches to guarantee a clear future purpose. The solution: Together with ING communication- authorities, we developed the above map, which portrays the transformation, the new movement and the exchange market, in an uncomplicated and inspiring way. On the left, the map is designed with the old situation, in the middle the progress of the exchange market. On the right one will find the new country and the future.
Deutsche Telekom – CorporateDeutsche Telekom struggled with the problem of how a gigantic reorganization, which would affect eighty thousand employees, would be able to communicate with all concerned. The whole structure of the company, which was built up during the time of analogue telephony, changed tack. Deutsche Telekom was looking for an easy-readable, compact and clear instrument for the very best communication to sort out the chaotic structure of the past situation and open up lines, which would lead to the future. The solution: Inspired by our former task performed for Deutsche Telekom, we have now designed this project. In consultation with Deutsche Telekom we created the above shown map. This map shows the old situation clearly on the left side. On the right side, one will find the new situation, whilst the path that leads there, is indicated. The map shows how the organization has changed and which chances and challenges were to be met during the reorganization . Maps produced through strategy and change workshops for the city of Schiedam and Utrecht University. In 2012 Studio Kessler did commisions for the IND, Universiteit Utrecht, provincie Noord-Holland, Ministerie van Justitie, Exodus, Starbucks, CFF, Ommedijk, Heerema, MCC Flevoland, Edu-Art, Aircofin, AFM and Deutsche Telekom. The studio also presented a spectacular new format for their corporate workshops. Above a map made for Heerema Marine Contracters. The map is a mirror of the corporate history of the Heerema conglomerate. Original A0, 2012 A map made for a financial company Duff&Phelps. Used as business gift for all of their clients. The name of the capital city and the complex of factories a little bit south of it was named after the client and the company he worked for. Each map had different information and that made it a very personal gift. The map itself shows the AEX Index as a river, which is the index of the dutch stockmarket. It shows also a little bit of the past and a view on the future. In the map you’ll find also the products, divisions and the corporate identity of Duff&Phelps. Original A3 format 2010. A fictitious map offers a view of the history of KPN Mobile. Made in commission for KPN Mobile to celebrate the company´s return to the parent company: KPN. Detail of the KPN Mobile map. Here we see the tough times the company went through in 2001. Failed IPO’s and the Internet-bubble are passing by. Map made through a workshop for Liberty Global, UPC’s parent company, the cable company. The map provides a clear image of the structures and processes prevalent in the cable company. It is filled with inside-jokes and trade jargon. The greater part of the map’s information was charted by Liberty Global’s staff themselves in a workshop preceding the map’s manufacture.* A map made for a pharmaceutical company Menarini. Used as business gift for all of their clients. The name of the capital city was named after the client. Each map had different information and that made it a very personal gift. The map itself shows the process of migraine and the working of medicine frovatriptan. Map made for BAM for one of its directors. On the map you will see an image of her career and course of life. Also you get a good idea of the history and structure of the different building companies who played a role in her life. Detail of a map presented as a going away gift to Mr. Herkströter, chairman of the board of Koninklijke Olie(Royal Dutch/Shell), by the then seated board. The map is a mixture of information about his business and personal life and contains a chronological image of his career. This detail focuses on structures and processes then relevant to the world of the oilcompany. (Original on A1 format, 2001) Map made in the context of a workshop with the partners of Roland Berger. From the sketches made during the workshop Martijn made this piece of art, of which reproductions were given to the five partners. (Original A3 format, 2005) Map made in the context of a workshop for Rabo-Sparen. Together with the director of Rabo-Sparen the logo was chosen as the central image of the map. (Origineel A0, 2003) Map made for the occasion of obtaining a degree in medicine. The student was offered the map by her proud father. The map not only focuses on her life, but also provides an insight on her thesis, bacterial meningitis. (Original A3 format, 2004)